Sponsorship & Vendors

National Bikers Roundup has variety of sponsorship opportunities available. Whether your a vendor, a sponsor, or are interested in becoming an affiliate please take the time to educate yourself with the market research and analysis below.



NBR events have exceptional cultural sensitivity and are well attended. These events present favorable circumstances for you to have personal contact with motorcyclists and the motorcycle community of influencers who can greatly assist you in acquiring new consumers, broadening your customer base and providing additional business opportunities to your brand and product.

The lifestyle, values, attitude and consumer spending habits of the NBR audience are unique when compared to other population groups. The general support base of this event will be motorcycle enthusiasts and includes diverse cultures.

—NBR is a valuable partnership property because it is the largest camping rally event targeting African American and minority consumers in the country and offers unique opportunities for branding your message to these target communities. NBR will provide invaluable insight, information, recommendations and consultation regarding partnership. Our goal is to bolster the performance of our partnership in order to mutually achieve the positive results desired. —NBR events feature special event components so that corporate partners can reach their target populations of diverse markets. As a result, high levels of national marketing outreach and community involvement can be achieved for brand awareness.
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Partner with NBR and achieve positive results. Consumers retain strong positive images of companies that support worthwhile community events and activities. Innovative NBR sponsorship packages provide unique methods to: —Market your products, —Reach highly targeted & culturally diverse markets, Excellent lifestyle marketing opportunities.

National Scope: As the oldest and largest known African American
camping rally, many minorities view NBR as the marquee’ motorcycle event of the year. It is an opportunity to get together and celebrate community and camaraderie among motorcyclists and motorcycle enthusiasts of color.

Media coverage promoting the event includes newspaper, web and local radio.

On-Site Audience: 18 – 30,000

Extended Audience: approximately 50,000

AUDIENCE DATA : Attendees register through the NBR office.  While access to registration lists cannot be permitted.  Sponsors can collect and solicit customer data and lead information from their vendor sites or locations.*

SURVEYS: Sponsors may conduct on-site survey’s and other activities from their vendor sites or locations only.*

AUDIENCE: Motorcyclists travel to the annual NBR event from across the country. Many ride while others trailer their motorcycles  and ride once on site.  Attendees generally bring motor homes or other camping equipment and stay on The Event grounds throughout the event instead of staying in local hotels.  Motorcyclists ride primarily cruisers and touring bikes but some make the cross-country trek on their sport bikes.

* These measures are necessary and consistent with NBR policy rules to protect the privacy of attendees not wishing to disclose this information


Audience Structure
Single, no children 5%
Single male or female, with children 20%
Couple, no children 5%
Couple, with children 20%
Composite (group either related or non-related sharing household) 30%
Empty Nesters 10%
Seniors 10%

Age of Audience
Young Children (0-12) 5%
Teenagers (13-17) 5%
College Age (18-22) 10%
Young Adults (23-35) 25%
Mature Adults (36-55) 40%
Seniors (56-75) 10 %
Elderly (76+) 5%


Ethnicity
Asian 1 %
African American 85 %
Caucasian 2 %
Filipino 1 %
Hispanic/Latino 10 %
Native American 1 %
Gender
Male 65%
Female 35%

Audience Education
Some High School or less 5 %
High School Graduate 70 %
Trade/ Technical Training 10 %
College 15 %
Percentage of Homeowners: 50-75%

Merchandising/Promotional Giveaway
Non-profit/cause overlay
Sponsor level naming rights
On-site kiosk/display rights
On-site sales rights
Photography/footage rights
Press announcements and press kit
Product demonstration & sampling
Speaking opportunity
Hospitality
Use of marks & logos
Use of property volunteers for activation
VIP tickets
Sponsor branding, exposure and signage in vendor area
Exposure on National Bikers Roundup and the host committee website via NBR Newsletter, flyers and promotions specific to the event
Opportunity for sponsor to invite media and/or have direct meet & greet exposure w/ NBR escort to connect with motorcyclists for interviews
Opportunity for sponsor to conduct fashion or other activity for enhanced exposure of General Merchandise and Gear
Opportunity for sponsor to list National Bikers Roundup as an official owners stop location
Opportunity for sponsor branding, exposure and signage at Sister to Sister event
Opportunity for sponsor branding, exposure and signage at concert
Opportunity for sponsor branding on two NBR transport/race trailers and or drag race bike
Opportunity for multiple onsite promotions and exposure in various cities by the NBR Drag Race Team for a 12 month period
Opportunity to name and assist in the paint design of the 2nd NBR Drag Bike



SUPPORTER BENEFITS
Sample products
Literature to pass out and display banner in hospitality tent
National Supporter
National Supporter benefits include: (2 spots available)
• One (1) 2 x 4 logo of your company displayed on
one side of trailer
• Two (2) 2 x 4 logos of your company displayed on
both sides of the trailer
• Distribution of company literature, paraphernalia throughout
Roundup On The Road
• Advertisement in non traditional market
• For one (1) year period

Roundup Supporter
Roundup Supporter benefits include: (4 spots available)
• One (1) 2 x 3 1/2 logo of your company displayed
on one side of trailer
• Two (2) 2 x 3 1/2 logos of your company displayed
on both sides of the trailer
• Distribution of company literature, paraphernalia throughout
Roundup On The Road
• Advertisement in non traditional market
• For one (1) year period

Biker Supporter
Biker Supporter benefits include: (13 spots available)
• One (1) 2 x 3 logo of your company displayed
on one side of the trailer
• Two (2) 2 x 3 logos of your company displayed
on both sides of the trailer
• One (1) 3 inch x 9 inch logo of your company displayed
on one side of drag bike
• Two (2) 3 inch x 9 inch logo of your company displayed
on both sides of drag bike
• Distribution of company literature, paraphernalia throughout
Roundup On The Road
• Advertisement in non traditional market
• For one (1) year period

Race Uniform Supporter
Uniform Supporter benefits include:
• One (1) 2 inch x 8 inch logo of your company displayed
on back of uniform shirt
• Distribution of company literature, paraphernalia throughout
Roundup On The Road
• Advertisement in non traditional market
• For one (1) year period


Trailer Supporter
Trailer Supporter benefits include: (2 spots available)
• One (1) 1 x 3 1/2 logo of your company displayed
on one side of the large trailer
• Two (2) 1 x 3 1/2 logos of your company displayed
on both sides of the large trailer
• One (1) 1 x 3 1/2 logo of your company displayed
on one side of the small trailer
• Two (2) 1 x 3 1/2 logos of your company displayed
on both sides of the small trailer
• Distribution of company literature, paraphernalia throughout
Roundup On The Road
• Advertisement in non traditional market
• For one (1) year period

Truck Supporter
Truck Supporter benefits include: (4 spots available)
• One (1) 1 x 3 logo of your company displayed
on one side of the trailer
• Two (2) 1x 3 logos of your company displayed
on both sides of the trailer
• One (1) 1 x 3 logo of your company displayed
on one side of the small trailer
• Two (2) 1 x 3 logo of your company displayed
on both sides of the small trailer
• Distribution of company literature, paraphernalia throughout
Roundup On The Road
• Advertisement in non traditional market
• For one (1) year period

Wheels Supporter
Wheel Supporter benefits include:
(1 spot available on large trailer)
• One (1) 1 x 2 logo of your company displayed
on one side of the large trailer
• One (1) 1 x 2 logo of your company displayed
on one side of the small trailer
• Two (2) 1 x 2 logos of your company displayed
on one side of the small trailer
• Distribution of company literature, paraphernalia throughout
Roundup On The Road
• Advertisement in non traditional market
• For one (1) year period
*All logos will be placed on the trailer
at the supporter’s expense